WHO WE ARE
The Good Human Group is an independent strategic public relations and creative consulting agency based in New York City. As trusted partners to a curated and diverse roster of talent, brands, and organizations across entertainment, music, the arts, advocacy, and lifestyle, we live where culture happens.
Founded in 2023, TGHG quickly emerged as a major player, earning recognition from The PR Net Next Gen Awards 2025 and PRNEWS Top Women in PR Awards 2025 for setting new standards with culturally relevant campaigns and media initiatives. Our approach connects big ideas and good humans to unlock opportunities that bring stories to life.
We go beyond headlines with bespoke campaigns that land hard, live loud, and move the needle. Rooted in culture, fluent in the modern media landscape, and driven by impact, we know how to amplify brands and elevate public profiles.
Welcome to The Good Human Group.
We’re glad you’re here.
MEET THE FOUNDER
Charlotte Hamilton is a communications strategist and creative consultant with over a decade of expertise in the entertainment industry and beyond. As founder of The Good Human Group, she is passionate about amplifying the voices of disruptors, trailblazers, and changemakers.
With a background at global entertainment companies, communications start-ups, and legacy PR firms like Warner Music Group, The Lede Company, and PMK-BNC, Charlotte has built a reputation for shaping the narratives of high-profile celebrities, emerging talent, brands, and entities through storytelling and media engagement in the digital age.
Her extensive portfolio spans projects including film, television, and theater premieres; album, podcast, and book releases; awards campaigns; music festivals and tours; brand launches and partnerships; and social, political, and charitable initiatives.
Charlotte’s work has earned her clients coverage in high-impact outlets such as Vogue, The New York Times, TIME, Vanity Fair, Harper’s Bazaar, Rolling Stone, Forbes, The Financial Times, Bloomberg, Fast Company, Inc., The New Yorker, The Cut, New York Magazine, The Wall Street Journal, Billboard, ELLE, Glamour, InStyle, Architectural Digest, Pitchfork, W Magazine, Women’s Wear Daily, The Hollywood Reporter, and Variety, as well as appearances on programs including The TODAY Show, Good Morning America, CNN, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, Jimmy Kimmel Live!, NPR, and more.