WHO WE ARE

The Good Human Group is a strategic public relations and creative consulting agency based in New York City. We partner with talent, brands, and organizations at the heart of culture across entertainment, music, fashion, the arts, advocacy, and lifestyle.

We exist to create campaigns that make people pay attention, to amplify voices with intention, and to build lasting visibility that drives cultural impact.

Since launching in 2023, TGHG has earned recognition from The PR Net Next Gen Awards 2025 and PRNEWS Top Women in PR Awards 2025 for redefining how stories are told in today’s media landscape.

Welcome to The Good Human Group.

We’re glad you’re here.

MEET THE FOUNDER

Charlotte Hamilton is a communications strategist and creative consultant with over a decade of expertise in the entertainment industry and beyond. As founder of The Good Human Group, she is passionate about amplifying the voices of disruptors, trailblazers, and changemakers.

With a background at global entertainment companies, communications start-ups, and legacy PR firms like Warner Music Group, The Lede Company, and PMK-BNC, Charlotte has built a reputation for shaping the narratives of high-profile celebrities, emerging talent, brands, and entities through storytelling and media engagement in the digital age.

Her extensive portfolio spans projects including film, television, and theater premieres; album, podcast, and book releases; awards campaigns; music festivals and tours; brand launches and partnerships; fashion and red-carpet events; and social, political, and charitable initiatives.

Charlotte’s work has earned her clients coverage in high-impact outlets such as Vogue, The New York TimesTIMEVanity FairHarper’s BazaarRolling StoneForbesThe Financial Times, Bloomberg, Fast Company, Inc., The New YorkerThe CutNew York MagazineThe Wall Street JournalBillboardELLE, Glamour, InStyle, Architectural Digest, Pitchfork, W MagazineWomen’s Wear DailyThe Hollywood Reporter, and Variety, as well as appearances on programs including The TODAY ShowGood Morning AmericaCNN, The Tonight Show Starring Jimmy FallonThe Late Show with Stephen ColbertJimmy Kimmel Live!, NPR, and more.