The Good Human Group is a modern communications agency specializing in public relations and brand strategy. Based in New York with clients around the world, we partner with people and brands across entertainment, music, fashion, the arts, advocacy, and lifestyle.
We exist to expand cultural territory through strategic media campaigns. We work across disciplines because the best opportunities live at the intersections. At TGHG, you work hand in hand with someone who understands your world and knows how to translate it for new audiences.
Welcome to The Good Human Group. We’re glad you’re here.
The Founder
Charlotte Hamilton is an award-winning communications strategist with over 13 years of experience in the entertainment industry and beyond. Prior to founding The Good Human Group in 2023, she worked at global entertainment companies, communications start-ups, and legacy PR firms including Warner Music Group, The Lede Company, and PMK-BNC, where she built a reputation for turning visibility into tangible outcomes.
Throughout her career, she has represented talent including Bella Hadid, Naomi Campbell, Forest Whitaker, Robert Redford, Janet Mock, Rauw Alejandro, and Lena Dunham, as well as major initiatives like Travis Scott + Fortnite Present: Astronomical and 88Rising's Head In The Clouds Festival. Her extensive portfolio spans projects including film, television, and theater premieres; album, podcast, and book releases; awards campaigns; music festivals and tours; brand launches and partnerships; fashion and red-carpet events; and social, political, and charitable initiatives.
Charlotte’s work has earned her clients coverage in top-tier outlets including Vogue, The New York Times, TIME, Vanity Fair, Harper's Bazaar, Rolling Stone, The New Yorker, The Wall Street Journal, and Forbes, and appearances on TODAY, Good Morning America, CNN, and The Tonight Show Starring Jimmy Fallon, among others.
Within 18 months of founding The Good Human Group, the agency received The PR Net Next Gen Award and Charlotte was named to PRNEWS Top Women in PR.